The CMO’s Profit Collapse: When CMOs Cease to Be Profit-Generating Organisms, Become Cost Centres, Making Rebirth and Rejuvenation Non-Negotiable
The most dangerous executive in today’s enterprise is not the one who fails visibly; it is the Chief Marketing Officer who survives invisibly, presiding over a function that the boardroom has quietly reclassified from commercial engine to administrative burden. That reclassification carries consequences that compound, relentlessly, into existential commercial risk.